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After years of the same leader in South Australia, how do you convince voters that there's a viable, capable Liberal alternative primed to step up? I created the 'Redmond is Ready' theme for the Liberals, along with a raft of TV and radio advertisements to help reinforce the claim. The result was a campaign that saw Isobel Redmond start out as a long shot and build strength to come within a hair's breadth of winning come election day.